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Who we are

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Who we share your data with

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How long we retain your data

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Where your data is sent

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Did you know that 85% of consumers use the internet to find a local business using the search phrase “near me”. This is essential why you need a local presence so you can be found locally to your local market and clients. We help you to build your local presence so your business can thrive and service its local community.

We understand the unique challenges and opportunities that any local business faces, understanding that most of your clients will search for businesses near them, this requires that your local presence and digital footprint needs to be maximized for the best exposure giving you the chance to engage with your local audience.

We’re focused on local businesses and charities around Central Florida. We are based in Orlando FL and service clients from the Tampa and St. Petersburg areas expanding to the Orlando area and then to the Space Coast including Daytona, Titusville, Cocoa Beach. Recently we have expanded our area to represented businesses in West Palm Beach, Fort Lauderdale, and Miami.
  • Stand out from the crowd.
  • Build trust with potential customers.
  • Create long-lasting relationships.

We do this by developing a comprehensive digital marketing strategies that covers all the bases, from creating a strong website and social media presence to developing targeted campaigns and ads that reach the right people at the right time.

We’re not a one-size-fits-all operation – we tailor our approach to each (click for more) individual business to ensure they get the most out of our services by generating:

The best exposure for your business to be seen online. Demonstrate that you are the local resource to your community.

An authority in your industry or the profession expert in your field.

If you are not establishing that you are the best in your local area, you are potentially being seen as an alternative option to your competition.

If you are a Charity or non-profit organization, we can assist and help you in your local community.

3 of the most common phrases used on a google search are.

  1. A business near me
  2. A business open now
  3. Service in your town or city

6 Key words often used in searches would include.

  1. Best
  2. Top
  3. Cheap
  4. Where
  5. Buy
  6. Find

Of course, you cannot just throw a few key words into business description and hope that will work, there is a science behind it and there is no one definitive solution, nor is there one solution that fits all. If there was every online business description would be written identically as your competitors.

Google for one is always looking for originality and frowns upon plagiarisms, and before embarking on any advertising or new content online, you need to do some research about what words are working or trending in your area or business.

Try using the Google Keywords to help find more relevant search words for your business Choose the right keywords with Keyword Planner.

Google trends, if you are looking for see what words are trending, take a look at Google Trends this will show you the most popular words searched on browsers.

We find you the best solutions to expand and create your engagement. We focus on helping you to build lasting relationships for your local audience and local searches. After all the best form of advertising is never paid for its free and that is from relationship marketing that generates word of mouth recommendations and referrals.


We do not accept calls if there is no caller id and to filter out robot calls, unsolicited calls, and spams you may find that you will need to leave a message on our voicemail, alternatively we would suggest using SMS, or one of the other options available on this page.


Oh, Hi there, I hope you are well! Thank you for visiting my profile and contact page today.

I see that you are looking to know a little more about me, well. I am Trevor Gibbs, and I have been specializing in marketing services since 2000. I help businesses, charities, professionals, and solo entrepreneurs to set themselves apart with their effective digital marketing tools, build their relationship marketing strategies or even your own mobile app.

Since then, I have helped large corporations and nonprofits improve their branding and engagement strategies. I am passionate about encouraging local community businesses and charities to thrive and foster greater relationships with their current and future clients as well as donors and supporters. I look forward to helping you to protect and serve your brand.

On the personal side, I originate from Cheltenham Spa in England, where I grew up, studied, and harnessed my most of my skills in various industries. In 2004 after getting married, I moved to Brazil with my wife. We regularly go back there, spending time on vacations, and working from there – well as you know everyone can work from home since the covid era, and virtually everything works online these days.

In 2014 we established ourselves in Orlando, FL, which allowed me to focus the business on helping local charities and businesses by offering various solutions and services to build their relationship marketing strategies.

Some of these services I am sure you have seen on my website if not please look at some of our other pages on this site.

You may ask why I do this, and it all comes down to one of my clients having a legal dispute with their website not being compliant or accessible. Being a non-profit during the Covid era, and with limited income, we supplied a solution that continues to protect them each day and gives them peace of mind they are complaint not only with ADA but with some additional requirements they were not aware of which was a required.

This is when I became an accessibility solutions specialist helping other businesses and nonprofits with similar situations. During the covid era when many people started looking at ways to make money while not at work and found that raising legal disputes against businesses was a way they chose to go. Still, today this litigious trend is overgrowing and puts so many unaware businesses at risk

I realized I had the resources to help and protect small businesses and charities; hence, the Web Detective was born to help serve and protect your brand.

I look forward to connecting with you, and please use one of the contact options on the contact page here on this site.

Please continue enjoying looking around the rest of my site and have great remainder of your day.

Database Marketing

Marketing effectively with data

Database marketing is a strategy that involves using customer and prospect data to drive targeted marketing campaigns. By analyzing and segmenting your customer data, businesses can create personalized marketing messages and offers that are more likely to resonate with their audience. This type of marketing can be highly effective, as it allows businesses to reach their target audience with relevant and personalized messages

The most common type of messages are sent via email, and printed materials. Although open rates can vary and often may not get read at all, the results can still be profitable as you only need a few responders for ROI. This is why it’s the most popular marketing strategy used as the cost per lead is low compared to most digital platforms and advertising.

SMS Reputation

Reputation Management

How important is Reputation Management?

Reputation management is crucial for small businesses as it can significantly impact their success or failure. Before anyone does business with a company or business, they get Google checked first. On average, 8 out of 10 people look at reviews of businesses before engaging or to establish the brand and service reputation

A good reputation helps building trust with customers, which leads to repeat business, positive reviews, and referrals. On the other hand, a negative reputation can deter potential customers and lead to a decrease in sales. Getting a 3-star review can take on average Twenty-Six 5-star reviews to equal that one 3-star review.

With the rise of online review platforms, social media, and other digital channels, small businesses need to actively manage their online reputation. This includes monitoring reviews, responding to feedback, addressing negative comments, and showcasing positive customer experiences. The most dangerous impact that a business owner can have on their business, is to never reply to a given review whether it’s good or bad. Especially bad reviews.

Mobile Marketing

What is SMS Marketing?

Short messaging service SMS also commonly referred to as Text messaging or texting. Many small businesses don’t realize how using a SMS service can work on many levels.

An SMS message has an engagement rate of 45% whereas emails average around 6%, this is why so many businesses are finding ways to engage via SMS to drive conversations and business.

Businesses can use SMS to help boost times in their business when trade is slow with popup sales or discounted products or services Any business being proactive and gathering opt-in cellphone numbers of their clients to subscribe to news and upcoming events, can soon be marketing to hundreds or thousands of people within seconds

Everyone loves a discount and when your store or restaurant has quiet times this is when you can entice people for a limited time offer during that period of the day.

It is important to point out that SMS services do not just allow you to randomly send out unsolicited text messages to everyone’s phone number you have. You must create a subscription opt-in environment, this will allow people to send a stop message when they no longer want your message but also prevent you or your business receiving fines for sending out unsolicited messages.

If you are considering using SMS in your business or have any questions, please reach out to us via our contact page.

Mobile Marketing

Mobile First – what does this mean to you.

You may have heard the term “Mobile First”, and should you be concerned about it or even if your website is mobile friendly?

Well actually you should be, considering that 7 out of 10 people use mobile devices to browse websites and ask search engines to find online content from their mobile device. In 2023, Google also checked websites for being Alexa or Siri compatible, VEO Voice Engine Optimization

The first tip we will tell you is that your website needs to be mobile friendly, this means that the design of your website might look perfect on your desktop but might not be so wonderful on a small screen. To be Mobile Friendly your site will need to render correctly and should be displayed on all sizes of mobile screens.

If you are interested in ranking your website using SEO and indexing terms, generating results that show on the first pages of google searches, you will need to start with your website being designed to be shown on mobile screens. Google indexing starts testing your site as a mobile device first and then will test as a desktop version. Hence mobile first websites.

Take a free test and see how well your site ranks for mobile first. Google has a page that tests the loading speed of each page of your website, so it can be tested for its responsiveness when loading on a mobile device. This would be a great way to make sure your website is ranked and ready for mobile marketing by being a mobile first website.

About Select Services

Over the last 2 decades we have enjoyed helping small businesses and non-profits within the central Florida corridor to better engage with their audiences, growing their brand and marketing outreach. We have been elevating businesses in primarily in the Orlando areas, and over the last few years have expanded our services to clients in the Tampa, Clearwater and St. Petersburg, and expanded across to the Space Coast in Daytona, Port Orange and Cocoa Beach areas

If you or your business have not recently updated its marketing strategies, you could potentially be losing out on market share to newer and constantly changing marketing practices.

We find you the best tools to create impact for your needs from day one and continue to grow you and your business through these forever changing marketing and industry advancements.

Whether you are looking at Big Data Scenarios, paid advertising or starting off from ground zero with a limited budget we have a solution that you can use today to expand your marketing reach into your local area.

Do you have the time and knowledge to do it yourself?

Our services are completely based on the goals for your business needs as it stands today, growing a business takes time and we understand that. We do not over sell you services that you need tomorrow. We provide you with the ones you need today.

Small businesses are trying hard to build an online presence and the first place you should dominate is your local area. Today’s trends shows us that people are looking for businesses and services that are local to them and are available now.

Allow us to take that burden of marketing and work with you to grow your business. Business are more effective doing their business and we are more effective at marketing your business.

You want your business to grow and that is what we want also, after all we are growing our business each day with the clients we work with, meaning we use the same strategies and tools that we recommend to you.

Your business is a service provider that builds relationships, and this is the same as your marketing strategies. If you are not building a relationship you are not going to sell directly to an audience that you do not know or don’t know you.

Firstly, you need to know what your potential market audience is looking for and by selecting a few appropriate key words mentioning about who and where you do business is going to help search results identify your business as the best results.

Contracts, Projects, or Ad-hoc Tasks

The type of work you need help with doesn’t define who we work with.

If you need continued help and services, we can serve you and your business to continue to grow its online identity and marketing services

These types of services could include:

  • Website compliance
  • Branding and marketing services such as online reputation
  • Google business page
  • Schema
  • SEO requirements

What about if you only need an amendment or a small job, yes, we can help you with these tasks as well, that could be

  • QR codes – simple and dynamic
  • Artistic logo or logo update
  • Website Audit of content changes to your marketing materials
  • Zoom Backgrounds
  • Data Lists, creation, cleaning, updating, or deduping

We serve your brand and your business, so you gain better online presence and recognition.

We help you to grow, we don’t grow our business off the back of yours or only by working with larger corporations and brands.

Who We Help

Being a small business owner, we understand that all business need marketing services but don’t have a large budget for marketing especially in the early years of business.

We provide solutions that fit any budget. If you need a small one task or something that requires a more involved project we can help

We offer solutions for the solo-entrepreneur, small to medium size businesses whether they are a startup or established, who need a lifting hand with some additional business, marketing, or administrative tasks.

We are also passionate about helping the smaller and medium size non-profits and fully understand that charities work differently from a traditional business. We have a dedicated division that have been serving small and national non-profits for over 20 years. Check out Charity Revolution for more details.

How We Got Started

Started as a traditional marketing company over 22 years ago that focused on helping businesses and non-profits to build their online databases to foster better relationships with their clients and supporters. Created a permission based databased that allowed for targeting and profiling, before the introduction of GDPR or data privacy polies, we provided a fully opt-in targeted data for mail and emailing.

During Covid19, we expanded our services to include ADA website compliance, today this has become a hot topic for businesses to be more inclusive and accessible whilst avoiding lawsuits and demand letters

This happened to one of my clients, who was being threatened with an ADA lawsuit. Being a non-profit during Covid with limited income, we supplied a solution that continues to protect them each day and gives them peace of mind they are complaint not only with ADA but with some additional requirements they were not aware of which was a required.

Today we offer full service and protection to all businesses, professionals, solo entrepreneurs, and non-profits. Being a small business owner as well as helping smaller business, we understand that all business need marketing services but don’t have a large budget for marketing especially in the early years of business. We provide solutions that fit any budget.

Our Ethos and Promise to You

Why should you allow us to serve and protect your brand.

We believe in our ethos, that if we cannot be open, honest, and transparent about providing a professional digital service then we don’t deserve your business

Marketing should be considered an investment to your overall business, just by starting today your business will grow and thrive. We help you to identify where you should focus your efforts and resources before jumping into the huge marketing arena and spending on services that you may not be prepared for.

Business administration and management is an area that most businesses cannot afford to run full time, and this is where our services can help you to run your business while we focus on ways to improve your business operations allowing you to do what you are best at, running your business to be successful.

What We Do

Every small business needs to learn about cost cutting and outsourcing to remain competitive, Select Services provides a variety of business and marketing services to help businesses outsource their requirements to trained and professional experts. We have been implementing effective marketing strategies that utilize various digital channels including:

  • Relationship marketing
  • Social media engagement
  • SMS text messaging services
  • Mobile apps usingprogressive web applications (PWA)
  • Email and Database Marketing
  • Branding and identity
  • Reputation management
We are here to help businesses reach larger audiences by increasing their online presence and visibility to grow traffic and leads. We provide services that are cost effective and timely delivered to aid your business to meet its requirements enabling growth and exposure without having to hire permanent staff.