Did you know that like any business large or small local charities can also benefit from search engine optimization (SEO) and pay-per-click (PPC) campaigns to help draw more eyes to their website and increase visibility.

SEO helps the charity get noticed by potential donors and supporters, while PPC campaigns can drive more traffic to their website.

The key is to provide a variety channels and platforms that will connect people to social media channels and social media channels to people. Charity Revolution specializes in helping charities to create engagement strategies and tools aimed to bring supporters and followers access to your online content with ease.

Charity Revolution is a marketing arm of Select Services LLC that specializes in working with small local charities to boost their outreach to local people and communities. Recently they have focused on building a charitable app that not only integrates various social media channels but offers ways to generate a regular revenue stream by working with their local partners and supporters.

1. Develop an Active Social Media Presence:
   Establishing an active social media presence is an effective way to build relationships, create brand awareness, and promote your cause. Use social media platforms such as Facebook, Twitter, Instagram, and YouTube to share stories, updates of your achievements, and your successes so that your followers can remain engaged with your posts.
2. Create Content:
   Content creation is an important part of building relationships, creating brand awareness, and promoting your cause. Create content such as blog posts, videos, and infographics that provide helpful information to your target audience and share it on your website and social media platforms.
3. Participate in Community Events:
   Participating in local events and conferences is an effective way to build relationships and promote your cause. Attending events can expose your cause to various local audiences that you may not meet every day, and this will foster opportunities for meaningful conversations with people in your community.
4. Host an Event:
   Hosting an event is an effective way to build relationships, create brand awareness, and promote your cause. Consider hosting a fundraiser, a networking event, or a volunteer opportunity that is related to your cause. Establishing a presence at community events, such as fairs, festivals, and parades will help to spread awareness of the charity and build relationships with potential donors.
5. Share Your Story:
   Sharing your story is an effective way to create brand awareness and promote your cause. Use your website, social media platforms, and other channels. {connect with us for more ideas contact page}
6. Develop a mailing list:
   A newsletter or email list will help to keep people up to date on the charity’s activities and how they can become involved with your cause. Data collection is your golden ticket to more people seeing or learning more about your cause. {looking for lead generation speak with us at Data Revolution link to data revolution site}
7. Fundraiser Events:
   Host an annual fundraiser such as a gala, golf tournament, or auction. Partner with local businesses to host events on your behalf, engage with staff about running a sponsored event or a fun run, 5k and charity walk, etc.
8. Partnerships:
   Partner with local businesses to host donation drives or volunteer opportunities. Having local businesses in your local area promoting you will improve your brand and name locally. Moreover, many businesses take on sponsorship to your cause and by acknowledgement and reciprocal advertising can benefit both organizations. You may find that a local business may also encourage their employees to advocate for your cause also.
9. News channels & Influencers:
   Reach out to local media outlets to spread the word about the charity’s mission and activities. Work with influencers, start with local celebrities to help promote your cause. Offer them guest speaker opportunities, or to connect with local business partners. Utilize traditional advertising such as radio, television, or print.
10. Talk about:
    Encourage word-of-mouth advertising through existing supporters. Create a volunteer ambassador program to build relationships within the community. The more people that talk about you the better your relationship marketing becomes. Everyone believes in what others say about you and your cause so leverage the power of others. This is a part of your reviews and testimonial program. [Talk to us about creating an effecting testimonial campaign.]

Bonus. Your digital thumbprint:

Your digital thumbprint needs to be updated and regularly maintained. Everyone today has the power to fact check and verify who you are and what you do. If you are only reliant on social media or a website to verify you, people know that this is biased content and are less willing to trust you with their time or money.