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Empowering People with Disabilities through Accessible Online Content

Jalaine Poirier Card: A person smiling and holding a vegetable with contact details about Jalaine Porier and a QR Code to scan and connect with

Poirier Healthy Living

Poirier Healthy Living cares about and values “Empowering people from womb to tomb with health and tools to make their journey incredible! This is another tool we are providing making our website to empower people with disabilities through accessible online content.

Click the green disability icon at the bottom of the page

Click the green disability icon at the bottom of the page

Check out how wonderful it works. HINT: click on the wheelchair that you see and see how amazing this truly is. This feature will allow you to change the settings of the user to improve their navigation of our website.

Accessibility Adjustments In today’s digital age, the internet has become an essential tool for accessing online information, shopping, and entertainment. However, for individuals with disabilities, accessing online content can be challenging.

A staggering 20% of the world’s population lives with some form of disability, and many of them can only shop or access content online. This is why it’s crucial for websites to provide an accessible and user-friendly experience for everyone. A website with a user menu specifically designed for individuals with disabilities can make a significant impact on their online experience, and an impact to your business also, as there is a huge demand for accessible websites for people to access and purchase your products and services from.

Our decision to provide accessibility at Poirier Healthy Living because we understand the importance of accessibility and strive to provide a seamless experience for all users, including those with disabilities. Our user menu offers various features that allow individuals to personalize the interaction of the site to meet their specific needs.

For example, users can navigate the site using a keyboard, making it easier for those who may have difficulty using a mouse or Screen reader compatibility ensures that visually impaired users can access the site’s content with ease.

Accessibility Color & Content Adjustments Users can also adjust aspects of the site’s content, such as text size, color, and alternative text descriptions, to ensure that it is legible and easily understood.

At Poirier Healthy Living we believe that everyone deserves equal access to online content, regardless of their abilities. That’s why we’ve made it a priority to provide a user menu that is both inclusive and user-friendly.

So, if you’re looking for a website that values accessibility and puts its users first, look no further than Join us today and experience the power of accessible online content.

Accessibility Color & Content Adjustments

How does this improve your business.

Additionally, it’s important to note that individuals with disabilities have a significant purchasing power. In the United States alone, people with disabilities control over $490 billion in annual disposable income.

This means that businesses that cater to their needs and provide accessible experiences can tap into a large and untapped market. This purchasing power is only second to the largest group, which are teenagers who are actually influencers who encourage many parents to purchase on their behalf.

By offering a user menu that caters to the needs of individuals with disabilities, Poirier Healthy Living is not only providing an inclusive and empowering experience, but it is also tapping into a significant market that is often overlooked by businesses. In conclusion, we are proud to be at the forefront of accessible online content and we believe that everyone should have equal access to information, shopping, and entertainment. Our user menu is just one way that we are working towards this goal, and we look forward to serving the needs of individuals with disabilities for many years to come.

Trends and benefits

There are several accessibility platforms available today that provide similar features to our user menu, we hope that everyone will add these tools to their sites not only to welcome people with disabilities but allow an equal access to online content to all.

Most of them require only a small investment of a couple of dollars per day. You also get to benefit from it being a business write-off and a Tax credit incentive too. We get a tax credit each year for our business. If you would like to know more about this, please talk to our accessibility specialist – Trevor Gibbs aka The Web Detective, you can book a chat with him too.

Although there are cases seen in the news that companies can be sued for not giving equal opportunities to people with disabilities as mentioned website accessibility is a requirement as stated in the Americans Disabilities Act. We feel it’s time that we make these changes because it’s the right thing to do and ethical to not restrict anyone from using websites.

You may have heard from various news channels and articles that there is a growing trend for lawsuits and demand letters being sent to small businesses, to make their website accessible to people with disabilities.

Each year the number of cases increase and the states with the highest activity are California, New York, and Florida. Lawsuits are raised even if you are not registered in the state and cases are won because if you provide a place where you can serve anywhere in the United States.

Common Features

Some of the features found to assist people with a user interface should at least contain these options. Businesses should consider offering these tools as standard to make their sites accessible to everyone, regardless of their abilities. Bear in mind that a lot of these features can be used even if you are not disabled. So many sites use poor quality text sizes and font colorings that the user experience can be improved with the same accessibility tool we have on our site.

  • Keyboard Navigation: This feature allows users to navigate the site using a keyboard instead of a mouse, making it easier for those with mobility impairments.
  • Screen Reader Compatibility: Screen reader compatibility ensures that visually impaired users can access the site’s content with ease. This is achieved using alternative text descriptions for images and other media, as well as text-to-speech technology.
  • Color Contrast Adjustments: This feature allows users to adjust the contrast of the site’s colors to ensure that the content is legible and easily understood, even for those with visual impairments.
  • Text Size Adjustments: Users can adjust the size of the text on the site to make it easier to read, regardless of the user’s visual acuity.
  • Audio Descriptions: Audio descriptions are audio narrations of a website’s visual content, which can be helpful for users who are blind or have low vision.

At Poirier Healthy Living we provide an accessible and empowering online experience for everyone, and our user menu is just one way that we are working towards this goal.

Join us today and experience the difference that accessible online content can make! These technologies make it possible for individuals with disabilities to navigate websites, access content, and engage with other users just like anyone else.

Who and can you access our website.

For example, a visually impaired user may use a screen reader to access the site’s content, while a user with mobility impairments may use keyboard navigation to move around the site.

Individuals with color blindness may adjust the color contrast of the site to make it easier to see, while others may adjust the text size to make it more legible. With the help of accessibility tools and features, individuals with disabilities can fully participate in the online world and access the same content and experiences as anyone else.

This is why accessibility is so important, and why websites like Poirier Healthy Living provides an accessible online experience for everyone including individuals with neurological disorders such as epilepsy and ADHD.

For individuals with epilepsy, flashing or strobing content can trigger seizures, making it important for websites to offer options for reducing or eliminating this type of content.

For individuals with ADHD, the ability to adjust the text size and color contrast of the site can make it easier to focus and retain information. Additionally, keyboard navigation can help individuals with ADHD to stay on task and avoid distractions.


We are proud to be able to provide an accessible online experience for everyone. Our user menu offers tools and features designed to meet the needs of individuals with a wide range of disabilities, so that everyone can access the content they need in a style that works best for the user not because we think we like it looks to us. We have to remember that websites are to be used by our visitors not by the owner who likes a certain style, style font or coloring that might not create the best user experience.

So, if you are looking for a website that gives accessibility and puts its users first, look no further. There is a solution that will help you to attract more business and avoid the bad publicity of demand letters and lawsuits. We recommend talking to a specialist who can guide and offer you the best solutions that are up to date with the WCAG regulations and legal aspects.

We at Poirier Healthy Living recommend that you contact Trevor Gibbs the Web Detective. He will make your site “Empower People with Disabilities through Accessible Online Content” with ease.

Jalaine Poirier Card

Source: Poirier Healthy Living


We do not accept calls if there is no caller id and to filter out robot calls, unsolicited calls, and spams you may find that you will need to leave a message on our voicemail, alternatively we would suggest using SMS, or one of the other options available on this page.


Oh, Hi there, I hope you are well! Thank you for visiting my profile and contact page today.

I see that you are looking to know a little more about me, well. I am Trevor Gibbs, and I have been specializing in marketing services since 2000. I help businesses, charities, professionals, and solo entrepreneurs to set themselves apart with their effective digital marketing tools, build their relationship marketing strategies or even your own mobile app.

Since then, I have helped large corporations and nonprofits improve their branding and engagement strategies. I am passionate about encouraging local community businesses and charities to thrive and foster greater relationships with their current and future clients as well as donors and supporters. I look forward to helping you to protect and serve your brand.

On the personal side, I originate from Cheltenham Spa in England, where I grew up, studied, and harnessed my most of my skills in various industries. In 2004 after getting married, I moved to Brazil with my wife. We regularly go back there, spending time on vacations, and working from there – well as you know everyone can work from home since the covid era, and virtually everything works online these days.

In 2014 we established ourselves in Orlando, FL, which allowed me to focus the business on helping local charities and businesses by offering various solutions and services to build their relationship marketing strategies.

Some of these services I am sure you have seen on my website if not please look at some of our other pages on this site.

You may ask why I do this, and it all comes down to one of my clients having a legal dispute with their website not being compliant or accessible. Being a non-profit during the Covid era, and with limited income, we supplied a solution that continues to protect them each day and gives them peace of mind they are complaint not only with ADA but with some additional requirements they were not aware of which was a required.

This is when I became an accessibility solutions specialist helping other businesses and nonprofits with similar situations. During the covid era when many people started looking at ways to make money while not at work and found that raising legal disputes against businesses was a way they chose to go. Still, today this litigious trend is overgrowing and puts so many unaware businesses at risk

I realized I had the resources to help and protect small businesses and charities; hence, the Web Detective was born to help serve and protect your brand.

I look forward to connecting with you, and please use one of the contact options on the contact page here on this site.

Please continue enjoying looking around the rest of my site and have great remainder of your day.

Database Marketing

Marketing effectively with data

Database marketing is a strategy that involves using customer and prospect data to drive targeted marketing campaigns. By analyzing and segmenting your customer data, businesses can create personalized marketing messages and offers that are more likely to resonate with their audience. This type of marketing can be highly effective, as it allows businesses to reach their target audience with relevant and personalized messages

The most common type of messages are sent via email, and printed materials. Although open rates can vary and often may not get read at all, the results can still be profitable as you only need a few responders for ROI. This is why it’s the most popular marketing strategy used as the cost per lead is low compared to most digital platforms and advertising.

SMS Reputation

Reputation Management

How important is Reputation Management?

Reputation management is crucial for small businesses as it can significantly impact their success or failure. Before anyone does business with a company or business, they get Google checked first. On average, 8 out of 10 people look at reviews of businesses before engaging or to establish the brand and service reputation

A good reputation helps building trust with customers, which leads to repeat business, positive reviews, and referrals. On the other hand, a negative reputation can deter potential customers and lead to a decrease in sales. Getting a 3-star review can take on average Twenty-Six 5-star reviews to equal that one 3-star review.

With the rise of online review platforms, social media, and other digital channels, small businesses need to actively manage their online reputation. This includes monitoring reviews, responding to feedback, addressing negative comments, and showcasing positive customer experiences. The most dangerous impact that a business owner can have on their business, is to never reply to a given review whether it’s good or bad. Especially bad reviews.

Mobile Marketing

What is SMS Marketing?

Short messaging service SMS also commonly referred to as Text messaging or texting. Many small businesses don’t realize how using a SMS service can work on many levels.

An SMS message has an engagement rate of 45% whereas emails average around 6%, this is why so many businesses are finding ways to engage via SMS to drive conversations and business.

Businesses can use SMS to help boost times in their business when trade is slow with popup sales or discounted products or services Any business being proactive and gathering opt-in cellphone numbers of their clients to subscribe to news and upcoming events, can soon be marketing to hundreds or thousands of people within seconds

Everyone loves a discount and when your store or restaurant has quiet times this is when you can entice people for a limited time offer during that period of the day.

It is important to point out that SMS services do not just allow you to randomly send out unsolicited text messages to everyone’s phone number you have. You must create a subscription opt-in environment, this will allow people to send a stop message when they no longer want your message but also prevent you or your business receiving fines for sending out unsolicited messages.

If you are considering using SMS in your business or have any questions, please reach out to us via our contact page.

Mobile Marketing

Mobile First – what does this mean to you.

You may have heard the term “Mobile First”, and should you be concerned about it or even if your website is mobile friendly?

Well actually you should be, considering that 7 out of 10 people use mobile devices to browse websites and ask search engines to find online content from their mobile device. In 2023, Google also checked websites for being Alexa or Siri compatible, VEO Voice Engine Optimization

The first tip we will tell you is that your website needs to be mobile friendly, this means that the design of your website might look perfect on your desktop but might not be so wonderful on a small screen. To be Mobile Friendly your site will need to render correctly and should be displayed on all sizes of mobile screens.

If you are interested in ranking your website using SEO and indexing terms, generating results that show on the first pages of google searches, you will need to start with your website being designed to be shown on mobile screens. Google indexing starts testing your site as a mobile device first and then will test as a desktop version. Hence mobile first websites.

Take a free test and see how well your site ranks for mobile first. Google has a page that tests the loading speed of each page of your website, so it can be tested for its responsiveness when loading on a mobile device. This would be a great way to make sure your website is ranked and ready for mobile marketing by being a mobile first website.

About Select Services

Over the last 2 decades we have enjoyed helping small businesses and non-profits within the central Florida corridor to better engage with their audiences, growing their brand and marketing outreach. We have been elevating businesses in primarily in the Orlando areas, and over the last few years have expanded our services to clients in the Tampa, Clearwater and St. Petersburg, and expanded across to the Space Coast in Daytona, Port Orange and Cocoa Beach areas

If you or your business have not recently updated its marketing strategies, you could potentially be losing out on market share to newer and constantly changing marketing practices.

We find you the best tools to create impact for your needs from day one and continue to grow you and your business through these forever changing marketing and industry advancements.

Whether you are looking at Big Data Scenarios, paid advertising or starting off from ground zero with a limited budget we have a solution that you can use today to expand your marketing reach into your local area.

Do you have the time and knowledge to do it yourself?

Our services are completely based on the goals for your business needs as it stands today, growing a business takes time and we understand that. We do not over sell you services that you need tomorrow. We provide you with the ones you need today.

Small businesses are trying hard to build an online presence and the first place you should dominate is your local area. Today’s trends shows us that people are looking for businesses and services that are local to them and are available now.

Allow us to take that burden of marketing and work with you to grow your business. Business are more effective doing their business and we are more effective at marketing your business.

You want your business to grow and that is what we want also, after all we are growing our business each day with the clients we work with, meaning we use the same strategies and tools that we recommend to you.

Your business is a service provider that builds relationships, and this is the same as your marketing strategies. If you are not building a relationship you are not going to sell directly to an audience that you do not know or don’t know you.

Firstly, you need to know what your potential market audience is looking for and by selecting a few appropriate key words mentioning about who and where you do business is going to help search results identify your business as the best results.

Contracts, Projects, or Ad-hoc Tasks

The type of work you need help with doesn’t define who we work with.

If you need continued help and services, we can serve you and your business to continue to grow its online identity and marketing services

These types of services could include:

  • Website compliance
  • Branding and marketing services such as online reputation
  • Google business page
  • Schema
  • SEO requirements

What about if you only need an amendment or a small job, yes, we can help you with these tasks as well, that could be

  • QR codes – simple and dynamic
  • Artistic logo or logo update
  • Website Audit of content changes to your marketing materials
  • Zoom Backgrounds
  • Data Lists, creation, cleaning, updating, or deduping

We serve your brand and your business, so you gain better online presence and recognition.

We help you to grow, we don’t grow our business off the back of yours or only by working with larger corporations and brands.

Who We Help

Being a small business owner, we understand that all business need marketing services but don’t have a large budget for marketing especially in the early years of business.

We provide solutions that fit any budget. If you need a small one task or something that requires a more involved project we can help

We offer solutions for the solo-entrepreneur, small to medium size businesses whether they are a startup or established, who need a lifting hand with some additional business, marketing, or administrative tasks.

We are also passionate about helping the smaller and medium size non-profits and fully understand that charities work differently from a traditional business. We have a dedicated division that have been serving small and national non-profits for over 20 years. Check out Charity Revolution for more details.

How We Got Started

Started as a traditional marketing company over 22 years ago that focused on helping businesses and non-profits to build their online databases to foster better relationships with their clients and supporters. Created a permission based databased that allowed for targeting and profiling, before the introduction of GDPR or data privacy polies, we provided a fully opt-in targeted data for mail and emailing.

During Covid19, we expanded our services to include ADA website compliance, today this has become a hot topic for businesses to be more inclusive and accessible whilst avoiding lawsuits and demand letters

This happened to one of my clients, who was being threatened with an ADA lawsuit. Being a non-profit during Covid with limited income, we supplied a solution that continues to protect them each day and gives them peace of mind they are complaint not only with ADA but with some additional requirements they were not aware of which was a required.

Today we offer full service and protection to all businesses, professionals, solo entrepreneurs, and non-profits. Being a small business owner as well as helping smaller business, we understand that all business need marketing services but don’t have a large budget for marketing especially in the early years of business. We provide solutions that fit any budget.

Our Ethos and Promise to You

Why should you allow us to serve and protect your brand.

We believe in our ethos, that if we cannot be open, honest, and transparent about providing a professional digital service then we don’t deserve your business

Marketing should be considered an investment to your overall business, just by starting today your business will grow and thrive. We help you to identify where you should focus your efforts and resources before jumping into the huge marketing arena and spending on services that you may not be prepared for.

Business administration and management is an area that most businesses cannot afford to run full time, and this is where our services can help you to run your business while we focus on ways to improve your business operations allowing you to do what you are best at, running your business to be successful.

What We Do

Every small business needs to learn about cost cutting and outsourcing to remain competitive, Select Services provides a variety of business and marketing services to help businesses outsource their requirements to trained and professional experts. We have been implementing effective marketing strategies that utilize various digital channels including:

  • Relationship marketing
  • Social media engagement
  • SMS text messaging services
  • Mobile apps usingprogressive web applications (PWA)
  • Email and Database Marketing
  • Branding and identity
  • Reputation management
We are here to help businesses reach larger audiences by increasing their online presence and visibility to grow traffic and leads. We provide services that are cost effective and timely delivered to aid your business to meet its requirements enabling growth and exposure without having to hire permanent staff.